Customer Centricity Webinar

Organizations that succeed in the 21st century have a common characteristic: they constantly focus on their primary customer. Customer involvement changes from a ‘nice-to-have’ to a ‘must-have’. Are you prepared for this new reality?

In this webinar Anne-Marie Zeghers (Customer Culture Practitioner), Jef Teugels (CEO of MarketCulture Europe) and Yannick Van Ro (Traineeship Manager) talk about: the why behind customer focus, how to define your primary customer, creating an excellent customer experience, measuring your customer culture, the value behind customer journeys and concrete examples.

Authors: Anne-Marie Zeghers, Jef Teugels & Yannick Van Ro